Britannia is now a household name, widely recognized for its biscuits and baked goods, but few are aware of its modest beginnings. The story of Britannia Industries goes back to a time before India’s independence. Established in 1892 with an initial capital of just Rs 295, Britannia began as a small shop in Kolkata and has since evolved into a global powerhouse with a presence in 60 countries.
The Early Days and Growth
Founded by British traders, Britannia began in a modest setting, producing biscuits on a small scale. By 1910, the company had doubled its production capacity through the use of electric machinery. The increasing demand for its products led Britannia to import industrial gas ovens in 1921, and by 1924, a large plant was established in Mumbai. Britannia’s popularity surged, particularly during World War II, when its biscuits were in high demand among Indian and Allied soldiers, propelling the company to new heights.
Expansion and Iconic Products
As Britannia expanded, it diversified its product offerings, introducing the well-known Bourbon biscuits in 1955 and Britannia Cake in 1963. On October 3, 1979, the company officially changed its name to Britannia Industries Limited. Today, Britannia operates in over 60 countries. Although the company has ventured into other product categories, including dairy, an impressive 80% of its revenue continues to come from biscuit sales.
Current Status and Key Developments
Britannia Industries Limited now has a market capitalization of Rs 1.29 lakh crore and is led by Nusli Wadia. Recent developments include the closure of its iconic biscuit plant in Taratala, Kolkata, marking a significant change. Despite this, the company’s stock remained robust, with shares trading up 1% to Rs 5,370 on Tuesday.
Britannia’s evolution from a small shop with just Rs 295 to a global brand highlights its remarkable success and adaptability in a dynamic market.
