Vijay Shekhar Sharma, CEO of Paytm, expresses worries about the proliferation of AI-generated material on social media and calls for tools to differentiate between postings from AI and human content. In light of research that indicates 54% of LinkedIn postings are now produced by AI, Sharma’s widely shared posts highlight authenticity and openness in digital interactions, igniting user discussions on AI’s place in contemporary online communication.
There are now a lot of discussions concerning the influence of artificial intelligence (AI) on online authenticity due to its quick development and incorporation into digital platforms. AI-generated material is becoming more and more prevalent on social media, which has recently alarmed Paytm founder and CEO Vijay Shekhar Sharma. His worries are expressed in posts on X (previously Twitter), which emphasize the difficulties and complexities of negotiating a digital landscape where it is increasingly harder to tell the difference between information created by humans and artificial intelligence.
Questions raised by Vijay Shekhar Sharma regarding Al’s social media authenticity
Sharma shared on X his concerns over the effects of AI-generated material on social media. A feature that may distinguish between those produced by AI and those published by humans should be implemented, he proposed. Sharma’s article, “Sadly, soon, you won’t know if you are talking to a human or a bot,” reflected concerns that artificial intelligence (AI) may supplant real human connections in digital environments. His statement struck a chord with many people, leading to a more extensive conversation on the necessity of openness in AI applications.
The increasing impact of artificial intelligence on social media
The Paytm CEO’s comments are based on a Guardian article on the proliferation of AI-generated material online. According to data from the AI detection business Originality AI, AI techniques are already used in more than 54% of LinkedIn’s lengthy English-language postings. 8,795 LinkedIn postings with more than 100 words were analyzed in this study between 2018 and 2024. Al had little impact on content production in previous years, but in 2023—when ChatGPT was released and AI-powered writing tools became widely accessible—his influence grew dramatically.
AI’s widespread use in online discussions
For one of his X posts, Sharma included a screenshot of Grok, an AI chatbot, offering Hindi-language replies to better highlight his worries. He said in jest, “Bots only bots. Meet or write,” highlighting the pervasiveness of AI in influencing internet conversation. When his tweet became popular, many who were worried about AI’s impact on the genuineness of social media relationships responded.
Some users conjectured about a future in which artificial intelligence (AI) will rule digital and business communication, while others imagined tools that could recognize postings created by AI by analyzing signals like syntax, reaction time, and content production dates.