Exclusive: Viraj Bahl of Shark Tank India 4 discusses his entrepreneurial failures, saying, “I had to shut the entire business, wrap it down.”

Viraj Bahl

With the launch of Shark Tank India’s fourth season, Veeba founder Viraj Bahl made his Shark debut. Bahl highlighted that losses can result in bigger accomplishments by sharing his inspirational story from unsuccessful endeavors to success. He views it as both a luxury and a duty as a Shark to mentor and motivate aspiring business owners.

Since its drop on January 6, 2025, the fourth season of Shark Tank India has had everyone hooked on its mix of heartwarming stories and business smarts. This season, they brought in some fresh blood with Viraj Bahl, the big cheese of Veeba (VRB Consumer Products), which is the sauce king of India. He sat down for a chat with Times of India TV and spilled the beans on his crazy ride to success, including the not-so-great moments that shaped him into the shark he is today.

Check it out now.

Bahl disclosed that he had not always had an easy time being an entrepreneur. I mean, I could write a book about my unsuccessful ventures. In my experience as an unsuccessful restaurateur, I had to close the entire establishment.

Bahl disclosed that he had not always had an easy time being an entrepreneur. I mean, I could write a book about my unsuccessful ventures. In my experience as an unsuccessful restaurateur, I had to close the entire establishment. I had a very difficult period, yet God was nice to me. I had no idea that God had more exciting things in store for me at the time my business was closing. If my company hadn’t closed, I wouldn’t have launched my brand, and we wouldn’t have grown to be one of the biggest sauce companies in India. In my opinion, failure is a natural part of life. It is challenging. One of the best instructors you can have is failure.

I have firsthand experience with a business failing and closing. It is the hardest thing to do, but as a person, you have to understand that this is a fact of life and that things happen. You simply have to go on and hope that you are successful or at least somewhat successful in your next endeavor,” he talked about.

It is quite inspiring to see Bahl’s transformation from a struggling business owner to a Shark on one of India’s most popular business reality series. In retrospect, he described his position as a Shark as a “privilege” and a “huge responsibility.” “Youngsters are watching, and being on Shark Tank India is not just about the fun-it’s about setting an example and inspiring the next generation,” he added.

Having once thought about being on Shark Tank India, Bahl is now sitting pretty on the show’s panel, all set to help out newbies trying to make it big. His journey’s like a rollercoaster ride, right? Just shows that sticking to your guns and staying positive can lead you to some pretty cool places. Life’s all about bouncing back, and sometimes those tough times are just setting you up for something way better!

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