Meghan Markle is facing delays in launching her new lifestyle brand due to ongoing difficulties in securing a CEO, as reported by the New York Post (NYP).
American Riviera Orchard, which gained attention with a teaser released on March 14, is named after the couple’s coastal California residence and plans to offer a variety of kitchen and lifestyle products. Despite the excitement surrounding the brand, the search for an appropriate leader is causing major delays in its launch.
“The numbers speak for themselves, and having nearly 20 staff members resign indicates significant issues,” the source told NYP. They also noted that Prince Harry and Meghan are seen as “very demanding and challenging to work for,” leading to employee frustration.
Markle’s newly appointed chief of staff, Josh Kettler, exited the role after only three months. Kettler, a public relations specialist, was hired to assist Prince Harry with his public appearances, including a trip to London for the Invictus Games. His departure was characterized as a mutual decision, with both sides agreeing it was not a suitable match.
Despite these challenges, Markle’s brand has made an impact with its initial products. In March, she sent jars of strawberry jam to a select group of celebrities, signaling a promising start for American Riviera Orchard. The brand’s Instagram features a retro-style video of Markle in her kitchen, suggesting a focus on home, cooking, and entertaining.
Trademark applications for the brand suggest a varied product range, including kitchenware, edible items like jams and spreads, and even cosmetics. The name “American Riviera” pays homage to Santa Barbara, California, where Markle and Harry live, an area renowned for its Mediterranean climate and scenic beauty.
Although an official launch date has not been confirmed, reports suggest that American Riviera Orchard is anticipated to launch later in 2024. The brand’s Instagram bio notes that it was “established in 2024” and is portrayed as a representation of Markle’s personal style and interests.
