Hero MotoCorp has promoted Sanjay Bhan, the Chief Business Officer for Global Business, to the position of Executive Vice President, effective September 1.
In his new role, Bhan will oversee the Global Product Planning (GPP) portfolio and the newly established Global Market Insights function, as stated in a regulatory filing on Friday.
CEO Niranjan Gupta noted, “This new function will act as our strategic engine, allowing us to anticipate customer and market trends, capitalize on opportunities early, and reinforce our position as a leader in the industry.”
Bhan will continue to answer to the Global Business and GPP CEO. Furthermore, he will directly report to the Executive Chairman as the head of the Global Market Insights function and will also lead the sports vertical.
A long-standing member of Hero MotoCorp, Bhan joined the company in 1991 and has played a key role in launching several two-wheeler models. As Head of Global Business, he has guided the company’s expansion into Southeast Asia, Africa, and Latin America, and the company is now preparing to enter new markets in Europe and Brazil.