The CEO of Advanced Micro Devices (AMD), Lisa Su, was selected Time magazine’s CEO of the Year, highlighting her revolutionary leadership and the company’s incredible comeback.
Su has challenged the long-standing dominance of Intel and, more recently, Nvidia in the semiconductor business by turning AMD from a struggling rival to a major force since taking over as CEO in 2014.
Given that the development of artificial intelligence (AI) and the rising need for graphics processing units (GPUs) have been the key elements of AMD’s strategy under Su’s direction, this honor is given at a time when the semiconductor industry is expanding rapidly.
Lisa Su was established in Taiwan & grew up in New York. Her rise to success was influenced by her electrical engineering degree.
After graduating from MIT with a bachelor’s degree, she went on to receive master’s and doctoral degrees in the same subject. Her early experience at Texas Instruments and IBM helped her hone her skills in semiconductor design, which equipped her for her present role at
AMD was in an unsafe position when Su was CEO. AMD fell substantially behind Intel in the highly competitive semiconductor business as analysts questioned its survival and its stock price stagnated.
Su, however, made a significant strategy shift, reorienting the company to the development of new products and important alliances. Under her direction, AMD has strengthened its position in the consumer and business industries by making notable advancements in CPU and GPU technologies.
AMD’s CPUs are now essential for powering AI systems, from massive language models like OpenAI’s ChatGPT to AI-driven applications across a wide range of industries, as AI continues to have an impact on technology. AMD’s GPUs are essential in this sector, setting up the business for future expansion as demand. Despite these achievements, Su is now facing increasing competition from Nvidia, whose CEO is Jensen Huang, with whom she shares a distant familial connection.